Ricardo Göldner

Consumer Neuroscience
Emotional Design
Love Brands
User Experience
Interaction Design
Service Design


Emotional Marketing Land

Consumer Neuroscience & Emotional Design | Ricardo Göldner


“The meaning attributed to those things arises out of social interaction with others.”
(Herbert Blumer (George Herbert Mead’s Student), 1969)

i.e. even if technology always develops fast, we remain people with our usual needs.



“Designing a product is designing a relationship.”
(Steve Rogers, 2006)



“One cannot not [multisensory *] communicate!”
(Paul Watzlawick, 1969; *Olaf Hartmann, 2014)